( BRAND NAME ) ( BRAND NARRATIVE ) ( BRAND IDENTITY ) ( PACKAGING DESIGN )
Liberty Coast
Seltzers with a kick have taken the world by storm, embracing the allure of a healthier lifestyle. We were commissioned by Pinnacle Drinks to craft a brand that would set sail their hard seltzer in the lands down under and tap into the "Better For You" movement.
(THE SOLUTION)
As culture shifts towards a more mindful way of living, we try to free ourselves from the constant distractions of technology and routine. It is a call to rediscover the thrill of adventure and embrace the beauty of the world around us. With Liberty Coast, we offer a haven of peace and tranquility through our all-natural drinks. Our aspirational name evokes a longing for simpler times and our brand identity and packaging design capture that nostalgic essence, inviting you to relax and soak in the beauty of nature.
